DINERS, DRIVE INS & DOGE
GUY FIERI • 2021
LEAD STRATEGIST.
CRYPTO CONSULTING.
SOCIAL STRATEGY.
PRODUCT DEVELOPMENT.
AGENCY
Superdigital™
THE IDEA
Help Guy Fieri put his money where with mouth is, and make $DOGE an official currency of Flavortown.
THE STORY
After our initial reactive post went viral, we knew the Mayor of Flavortown and the everyman’s surging meme coin were a perfect match. When $DOGE trended once again, we turned the post into a product and became the first celeb brand accepting $DOGE payments.
THE RESULTS
Headlines from Fortune Magazine and CNBC, 10k+ social shares, 5M+ impressions, and a brand new chapter of the Guy Fieri meme lord legend.
THE TEAM
Billy Griffin (Account Director), Mitch Anderson (Creative), Josh Talanian (Product Manager), Nick Ellerton (Account Executive)