DINERS, DRIVE INS & DOGE

GUY FIERI • 2021


LEAD STRATEGIST.

CRYPTO CONSULTING.

SOCIAL STRATEGY.

PRODUCT DEVELOPMENT.

AGENCY

Superdigital™

THE IDEA

Help Guy Fieri put his money where with mouth is, and make $DOGE an official currency of Flavortown.

THE STORY

After our initial reactive post went viral, we knew the Mayor of Flavortown and the everyman’s surging meme coin were a perfect match. When $DOGE trended once again, we turned the post into a product and became the first celeb brand accepting $DOGE payments.

THE RESULTS

Headlines from Fortune Magazine and CNBC, 10k+ social shares, 5M+ impressions, and a brand new chapter of the Guy Fieri meme lord legend.

THE TEAM

Billy Griffin (Account Director), Mitch Anderson (Creative), Josh Talanian (Product Manager), Nick Ellerton (Account Executive)

Previous
Previous

Hasbro // Nerf House

Next
Next

Facebook // Social Athlete