LEAD SOCIAL STRATEGIST

PLATFORM CONSULTING

INFLUENCER STRATEGY

SOCIAL STRATEGY

ECOMMERCE CONSULTING

AGENCY

Superdigital™

THE IDEA

The entire world saw Doggface420’s iconic TikTok skateboarding to Fleetwood Mac with a gallon of OceanSpray in hand. The brand responded and earned big headlines – now how can they develop a long term strategy that will transform brand activities long term?

THE STORY

We initially attacked the project looking for more home runs after a once-in-a-lifetime grand slam viral moment. Instead, we did the hard thing for brands on social – focus on the bigger longterm path to success.

THE RESULTS

A brand new always-on TikTok strategy, 1.5M proactive video views, and most importantly; A complete shift in internal marketing goals culture.

THE TEAM

Assaf Swissa (Creative Director), Kyler Schelling (Co-Creative Director), Biz Hennigan (Account Lead), Jenny Kim (Art Director), Krystyn Claire (Junior Art Director)