PRODUCER & LEAD STRATEGIST.

COMMUNITY MARKETING

CONCEPTS / ART DIRECTION

SOCIAL CONTENT STRATEGY

BUSINESS AND SALES STRATEGY

AGENCY

Superdigital™

THE IDEA

Take Super Bowl MVP Julian Edelman into the wild world of NFTs, with the best creative of any athlete.

THE STORY

In the spring of 2021, I didn’t know anything about NFTs – and suddenly I was leading a high profile drop to completion. In Web3, you just gotta dive in. In collaboration with Julian, we minted 96 unique pieces, forged a partnership with OpenSea, blitzed discord servers and clubhouses, and supported digital art.

THE RESULTS

90+ ETH (Roughly $450k) in sales, high profile coverage from Forbes, NBC, Fox Business and more, and best of all: 10% of all proceeds donated to StopAAPIHate.org and Maccabi USA.

THE TEAM

Assaf Swissa (Co-Producer), Billy Griffin (Account Lead), Mitch Anderson (Social Content Producer), Dana Block (PR Lead), Yellowfly (Main Illustrator/Animator), Nick Dumont (Site Development).